Affiliate marketing is today one of the most versatile methods of online advertising in which advertisers / clients (online merchants that sell products or services) pay publishers / affiliates (independent parties that promote the products or services of an advertiser / clients on their Web site) only for results / performance, like a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance” model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated / rewarded. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

Most of us being PC users and surfing on Internet World pages are not good at its specific concepts and terms. Let us get acquainted more with affiliate marketing. Basically affiliate marketing deals with the marketing products or services that are not your own. Affiliate marketing is worked out as a marketing strategy that allows one company to expand their marketing to their affiliate company's efforts. Creating a good campaign and the right affiliate marketing program are a must. It is the key to every marketer's success. A good marketing campaign is informative, as well as entertaining. This will keep your clients coming back for more.

Affiliate marketing network includes three-part cooperation which involves a merchant (or he is often referred as an advertiser, a brand or a seller), an affiliate himself (or a publisher) and a customer. Affiliate marketing works step-by-step. An affiliate partner signs up to advertise the merchant's goods or services in order to direct a customer to the relevant web page which contains the information about advertised goods or services. For every customer an affiliate gets affiliate marketing commission.

Payment structures of Affiliate Network

• Cost per Sale (CPA) - Affiliates get paid (in percentage) when the merchant closes a deal.
• Cost per Lead (CPL) - Affiliates gets paid per Lead Generation.
• Cost per Click (CPC) - The advertiser needs to pay the publisher on the per click basis.
• CPM (Cost per thousand Impressions) - Advertiser pays for every 1000 impression to the publisher and needs to buy a CPM inventory.

In spite of its availability, affiliate marketing might require some special attention for the first time before it stars working and brining some income automatically. The best idea is to deal with the affiliate marketing tools. These simple and available options guarantee stable web site work and regular income. To prompt some tools, it is worth mentioning content and link building, SEO (PPC affiliate marketing as a part of it), e-mails, blogs along with affiliate marketing software. Last attribute allows optimizing your efforts by making the programs to do some routine work for you.

Understanding the importance of precision affiliate program implementation and management, we have put together a dedicated team of Indian affiliate marketing experts. They are well equipped technologically to ensure that your affiliate program performs exceptionally well on all the important parameters.